On March 1st, the annual "Norwegian Carnival" kicked off in Beijing. As one of the important cultural activities held by the Norwegian Embassy every year, Carnival aims to build an exchange and exhibition platform for Norwegians and representatives of Norwegian enterprises who work and live in China, focusing on the development strength and unique Nordic lifestyle of Norwegian enterprises in China. This year, NYO3, a high-end anti-aging brand in Norway, was invited by the Norwegian Embassy for five consecutive years. With its "Made in Norway" hard-core strength and anti-aging new products, it successfully ranked among the 12 "Norwegian national enterprise teams" and became one of the focuses on the spot.

100% Norwegian gene: the only "Made in Norway" salmon iron was praised by the ambassador.

At the carnival scene, there were crowds in front of the NYO3 booth. As a representative of Norwegian health enterprises, NYO3 not only brought krill oil, fucoxanthin, coenzyme, amino sugar and other hot-selling products, but also attracted a lot of attention as soon as it was unveiled.

"Made in Norway" is an official certificate of origin managed by the Norwegian Innovation Agency, which grants "Norwegian identity cards" for genuine Norwegian products and services. Henning, Counselor of the Norwegian Innovation Agency, said that in order to obtain this certification, at least 80% of the finished product weight must come from Norway, and all key processing steps must be completed in Norway. NYO3 provides consumers with quality assurance that can be traced from raw materials to production through the pure Norwegian origin mark, which shows its firm commitment to quality, innovation and sustainability.

[The second from the left is Mr. Dai Weien, Norwegian Ambassador to China, and the second from the right is Mr. Henning, Counsellor of Norwegian Innovation Agency]

Higher than EU standards: NYO3 implements high quality from raw materials to production.

On the basis of meeting the hard threshold of "Made in Norway", NYO3 goes further in quality control. It is understood that many Norwegian standards in the field of food safety and nutritional supplements are higher than those of the European Union, and the restrictions on the use of artificial additives are extremely strict. NYO3 strictly implements the principles of green, natural and sustainable from raw material selection to processing and production, and the production line has passed many international authoritative certifications such as GMP, HACCP and FDA.

Taking krill oil, a star product, as an example, each batch has passed 100% IKOS certification, and has passed over 320 international rigorous tests, covering all-round risks such as heavy metals, plasticizers, pesticide residues, marine pollutants and radioactive elements. The ingredients list is pure, only containing 100% Antarctic krill oil, which truly achieves zero addition and zero residue. According to the brand, it is planned to launch Norwegian version of amino sugar and krill oil products in China market in the future, which also follow the "Made in Norway" standard, so as to provide more high-quality health choices from Norway for China users.

Norway's anti-aging black technology: the first high-content PDRN quick repair and lifting drink attracts attention

Norway is famous for its longevity, and its pure ocean and close-to-nature lifestyle endow it with natural genes for anti-aging research. As a local high-end anti-aging brand, NYO3 cooperates with NO-AGE, an authoritative anti-aging research center in Norway, to build a professional anti-aging product line Ageless. The PDRN Quick-Repair Lift Drink, which was unveiled this time, is a heavy new product in this series.

PDRN, an extract from salmon testis, was first discovered in Europe in the 15th century. Now it is mostly used for medical injection and external skin care, but the field of oral administration is still blank. Based on this, the NYO3 research team has created an oral PDRN product with the highest content in the industry. Ageless PDRN Quick-repair Tila Drink adopts double-spin S-PDRN from salmon, which is 98% similar to human genes, and its absorption rate is 38 times that of ordinary products [1]. The double-spin structure can resist gastric acid decomposition. Compound collagen can achieve the dual effects of "endogenous anti-aging and external plastic contour" and solve the structural aging problem of skin over 35 years old. This product reveals the secret that Norwegian women keep their skin firm after outdoor sports, so that consumers around the world can share this ocean gift.

In recent years, although the dietary nutrition market in China has experienced explosive growth, it also faces problems such as different standards and uneven quality. As an enterprise representing the cutting-edge level of advanced dietary supplements in Europe, NYO3' s mission is not only to bring high-quality products to users in China, but also to convey the advanced concept of Norwegian scientific dietary supplements, to help build a "healthy China" with practical actions, and to promote the development of dietary supplements market in China in a more standardized, scientific and high-quality direction.

[1] It means that compared with common PDRN, the degree of precipitation/collagen-binding deposition is reduced by 38 times, which is not recommended to be equivalent to absorption rate;